GT.TV (Game Trailer TV) was relaunching their show under a different format and further incorporating GameTrailers hosts, Amanda MacKay and Daniel Kayser.
GT. TV wanted an logo animation that lived in a NTSC glitchy surrealistic world. Having the logo emerge from walls and combine in a stop motion like sequence, GT. TV was able to pay homage to early TV effects and create a fresh perception of their brand.
The team started the project with preliminary sketches to give a clear direction of the design. Using AutoDesk Maya, GT. TV's logo was modeling in two versions. One version was broken up and the other was a one solid piece. For each design frame, all the 3D model pieces had to be positioned and rendered. The rendered frames were later opened in photoshop where image distortion, RGB color splitting and inverting effects were applied.